Fed up with endless fad diets that never deliver the results you want, and leave you lunging for the chocolate with a guilty conscience? It’s time to stop looking to crazy regimes for weight-loss solutions, and to start recognizing that the solutions are actually within you – in your own mind. In The Placebo Diet, life coach and nutritionist Janet Thomson explains that the key to losing weight is not calorie-counting but identifying and re-shaping your attitudes towards your body. This book will help you do just that, by utilizing the most powerful mind-tool we have – the placebo effect. This occurs when we have an absolute belief that something will work, which generates a feeling so powerful that it changes our physiology, often spontaneously. Using this tool The Placebo Diet incorporates a range of psychological techniques that will change the structure of your thoughts towards food, generating brand new beliefs and habits. Combined with a simple-to-follow nutrition plan that will maximize fat loss and increase energy levels, you will change not only your body, but also your entire outlook on life. Ditch the fad diets, deprivation, and guilt, and prepare to fall back in love with food and your own body, once and for all! This is an updated edition of Think More, Eat Less with all-new material focusing on the placebo effect.